About
Everyone deserves to feel known, heard, and supported. That's the care we provide every day.
Health was never meant to feel this rushed.
Somewhere along the way, healthcare got fast. Fifteen minutes. A prescription. A referral somewhere else. Families started getting managed instead of known, and the question that matters most stopped getting asked:
Why is this happening in the first place?
Blueprint exists to ask it.
Why we started
We started Blueprint because families deserve better than a system built to move them along. We watched patients spend years searching for answers, sitting across from providers who didn't have time to listen, and leaving with more questions than confidence.
So we built something different. A family health practice grounded in relationships, rooted in prevention, and built around a conviction we've never wavered from: your body was designed to heal. Our job is to help it do just that.
What we believe
Your body was designed to heal. Our work is to find what's getting in the way and clear the path, not to cover the symptom and move on.
Relationships change outcomes. When our providers know your whole family, your history, and your lifestyle, care gets better. That's the entire model.
Prevention beats reaction. We'd rather catch something early than chase it later. Antibiotics when necessary, not by default.
You deserve a say. We respect informed, individualized health decisions. We educate, never rush or shame, and keep every conversation grounded and respectful.
Care for every season of family life
From your baby's first days through adulthood, Blueprint walks alongside your family through every stage. Newborn home visits. Whole-family wellness. Deeper support when something needs real answers. Providers who know your name and grow with you.
We serve families across the Tampa Bay area through in-person visits, virtual care, and home visits when they matter most.
The people walking with you.
Erica Goodlet, MSN, APRN, FNP-C, ANLC
Clinical Director
Erica is the provider your family meets with. With 20+ years in pediatrics, 18 years supporting mothers and babies as a lactation consultant, and a functional medicine background, she brings a whole-body lens to every visit, from newborns to adults. She doesn't guess. She listens, she digs, and she builds care plans that are personal, sustainable, and make sense for your life. When you sit down with Erica, you leave with answers.
Dr. Raul Serrano, DC
Founder & Executive Director
Dr. Raul Serrano has spent nearly two decades watching families chase symptoms while no one stopped to ask why. A chiropractor, functional medicine practitioner, and father of four, he built Blueprint around the belief that the body is designed to heal. He drives the mission behind everything we do and is the author of Rethinking Health: A Blueprint for the Modern Family.
Rebecca Zdero
Director of Operations
Rebecca knows what it feels like to navigate a system that wasn't built for you. With a degree in Healthcare Administration and over a decade managing practices, she makes sure your experience at Blueprint is clear, accessible, and never confusing. She's the reason nothing falls through the cracks and you always know your next step.
You don't need another opinion. You need a Blueprint.
Let’s talk about what’s going on and whether Blueprint is the right fit for your family.
Free 15-min call · Virtual · Clinic · Home visits